Title of article :
Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives
Author/Authors :
Kristina B?ckstr?m، نويسنده , , Ulf Johansson، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2006
Keywords :
Consumer behavior , Retailing , Shopping experiences
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services