Title of article :
Evaluating channel performance in multi-channel environments
Author/Authors :
Sonja Gensler، نويسنده , , Marnik G. Dekimpe، نويسنده , , Bernd Skiera، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2007
Keywords :
Colombo and Morrison model , Marketing metrics , Loyalty , Multi-channel management
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
