مرکز منطقه ای اطلاع رساني علوم و فناوري - Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study

Title of article :

Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study

Author/Authors :

Subir Bandyopadhyay، نويسنده , , Michael Martell، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2007

Pages :

From page :

To page :

Keywords :

brand loyalty , Attitudinal loyalty , Market segmentation , Behavioral loyalty

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2007

Journal title :

Journal of Retailing and Consumer Services

Record number :

148906

Link To Document :