• Title of article

    Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study

  • Author/Authors

    Subir Bandyopadhyay، نويسنده , , Michael Martell، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2007
  • Pages
    10
  • From page
    35
  • To page
    44
  • Keywords
    brand loyalty , Attitudinal loyalty , Market segmentation , Behavioral loyalty
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    2007
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148906

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148906