Title of article
Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer
Author/Authors
Jihyun Kim، نويسنده , , Ann Marie Fiore، نويسنده , , Hyun-Hwa Lee، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2007
Pages
13
From page
95
To page
107
Keywords
Shopping enjoyment , Patronage behavior , Online retailer , Interactivity , Virtual model
Journal title
Journal of Retailing and Consumer Services
Serial Year
2007
Journal title
Journal of Retailing and Consumer Services
Record number
148911
Link To Document