Title of article :
Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer
Author/Authors :
Jihyun Kim، نويسنده , , Ann Marie Fiore، نويسنده , , Hyun-Hwa Lee، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2007
Keywords :
Shopping enjoyment , Patronage behavior , Online retailer , Interactivity , Virtual model
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services