مرکز منطقه ای اطلاع رساني علوم و فناوري - Consumers’ channel choice for university-licensed products: Exploring factors of consumer acceptance with social identification

Title of article :

Consumers’ channel choice for university-licensed products: Exploring factors of consumer acceptance with social identification

Author/Authors :

SuJin Yang، نويسنده , , JungKun Park، نويسنده , , Jihye Park، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2007

Pages :

From page :

165

To page :

174

Keywords :

Technology acceptance model , Social identification theory , University-licensed products , Multi-channel strategy

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2007

Journal title :

Journal of Retailing and Consumer Services

Record number :

148916

Link To Document :