Title of article
Consumers’ channel choice for university-licensed products: Exploring factors of consumer acceptance with social identification
Author/Authors
SuJin Yang، نويسنده , , JungKun Park، نويسنده , , Jihye Park، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2007
Pages
10
From page
165
To page
174
Keywords
Technology acceptance model , Social identification theory , University-licensed products , Multi-channel strategy
Journal title
Journal of Retailing and Consumer Services
Serial Year
2007
Journal title
Journal of Retailing and Consumer Services
Record number
148916
Link To Document