Title of article :
Directing store flyers to the appropriate audience
Author/Authors :
Mario J. Miranda، نويسنده , , L?szl? K?nya، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2007
Keywords :
Deal-prone , Store flyers
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services