Title of article
A field study of customers’ switching behavior for bank services
Author/Authors
Lalita A. Manrai، نويسنده , , Ajay K. Manrai، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2007
Pages
8
From page
208
To page
215
Keywords
Bank services , Switching/loyalty , Customer Satisfaction
Journal title
Journal of Retailing and Consumer Services
Serial Year
2007
Journal title
Journal of Retailing and Consumer Services
Record number
148920
Link To Document