Title of article :
Behavioural loyalty towards store brands
Author/Authors :
J.M. Labeaga، نويسنده , , N. Lado، نويسنده , , M. Martos، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2007
Pages :
10
From page :
347
To page :
356
Keywords :
Store brands , National brands , Brand loyalty , Logit model , Household scanner panel
Journal title :
Journal of Retailing and Consumer Services
Serial Year :
2007
Journal title :
Journal of Retailing and Consumer Services
Record number :
148935
Link To Document :
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