Title of article
Behavioural loyalty towards store brands
Author/Authors
J.M. Labeaga، نويسنده , , N. Lado، نويسنده , , M. Martos، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2007
Pages
10
From page
347
To page
356
Keywords
Store brands , National brands , Brand loyalty , Logit model , Household scanner panel
Journal title
Journal of Retailing and Consumer Services
Serial Year
2007
Journal title
Journal of Retailing and Consumer Services
Record number
148935
Link To Document