Title of article :
Latent class modeling of website users’ search patterns: Implications for online market segmentation
Author/Authors :
José G. Dias، نويسنده , , Jeroen K. Vermunt، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2007
Keywords :
Web usage mining , Latent class model , Market segmentation
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
