Title of article
Latent class modeling of website users’ search patterns: Implications for online market segmentation
Author/Authors
José G. Dias، نويسنده , , Jeroen K. Vermunt، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2007
Pages
10
From page
359
To page
368
Keywords
Web usage mining , Latent class model , Market segmentation
Journal title
Journal of Retailing and Consumer Services
Serial Year
2007
Journal title
Journal of Retailing and Consumer Services
Record number
148936
Link To Document