Title of article
Customer relationship management in retailing: A content analysis of retail trade journals
Author/Authors
Joan L. Anderson، نويسنده , , Laura D. Jolly، نويسنده , , Ann E. Fairhurst، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2007
Pages
6
From page
394
To page
399
Keywords
customer relationship management , Data mining
Journal title
Journal of Retailing and Consumer Services
Serial Year
2007
Journal title
Journal of Retailing and Consumer Services
Record number
148939
Link To Document