مرکز منطقه ای اطلاع رساني علوم و فناوري - Customer relationship management in retailing: A content analysis of retail trade journals

Title of article :

Customer relationship management in retailing: A content analysis of retail trade journals

Author/Authors :

Joan L. Anderson، نويسنده , , Laura D. Jolly، نويسنده , , Ann E. Fairhurst، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2007

Pages :

From page :

394

To page :

399

Keywords :

customer relationship management , Data mining

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2007

Journal title :

Journal of Retailing and Consumer Services

Record number :

148939

Link To Document :