Author/Authors :
Mozarmni، Ladan نويسنده M.S.C. industrial management, Islamic Azad University, Science and Research Branch-Fars, Iran , , Aghadavoud، Rasoul نويسنده 1Assistant professor, Management Department, Islamic Azad University, Branch of Dehaghan, Iran. , , ِِDavoodi، Sayyed Mohammad Reza نويسنده PhD Student, Faculty of Management, Islamic Azad University, Dehaghan Branch, Isfahan, Iran ,
Abstract :
The main aim of this research is analyzing the relations between balanced scorecard views with each other and their effects on the general strategy of organization. The framework of this study is based on balanced scorecard system and thus, the effect fourfold views as financial, customer, internal process and growth and learning views on each other, are evaluated. The statistical population of this research included Zamzam beverage production co. that produces non-gaseous and gaseous beverages. The volume of the statistical samples for the research is 125 people and the statistical analyses are done by the use of descriptive and inferential statistics and also using SPSS and IMOS software packages.The obtained results of the hypotheses in this research show that balanced evaluation fourfold views have no effects on determining organizational strategy and it is the strategy that could help the organization for achieving a lofty perspective through directing these views with the expressed goals of the organization and also each view could increase the competitive potentials of the organization for obtaining the opportunities and environmental advantages as well as confronting with the threats by getting affected from other views of the system.
