Title of article
Product customization
Author/Authors
Dan Bernhardt، نويسنده , , Qihong Liu، نويسنده , , Konstantinos Serfes، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2007
Pages
27
From page
1396
To page
1422
Keywords
Product customization , Information acquisition , Brand name effects , Horizontal differentiation
Journal title
European Economic Review
Serial Year
2007
Journal title
European Economic Review
Record number
151966
Link To Document