Title of article
Message framing and buying behavior: A field experiment
Author/Authors
Yoav Ganzach، نويسنده , , Nili Karsahi، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1995
Pages
7
From page
11
To page
17
Journal title
Journal of Business Research
Serial Year
1995
Journal title
Journal of Business Research
Record number
154055
Link To Document