Title of article
Special issue on Pricing Strategy and the Marketing Mix
Author/Authors
Abhik Roy، نويسنده , , Walter Henry، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1995
Pages
3
From page
183
To page
185
Journal title
Journal of Business Research
Serial Year
1995
Journal title
Journal of Business Research
Record number
154095
Link To Document