مرکز منطقه ای اطلاع رساني علوم و فناوري - Price cue utilization in product evaluations : The moderating role of motivation and attribute information

Title of article :

Price cue utilization in product evaluations : The moderating role of motivation and attribute information

Author/Authors :

Anusree Mitra، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1995

Pages :

From page :

187

To page :

195

Journal title :

Journal of Business Research

Serial Year :

1995

Journal title :

Journal of Business Research

Record number :

154096

Link To Document :