• Title of article

    Unique inter-brand effects of price on brand choice

  • Author/Authors

    Lakshman Krishnamurthi، نويسنده , , S.P. Raj، نويسنده , , K. Sivakumar، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1995
  • Pages
    10
  • From page
    47
  • To page
    56
  • Journal title
    Journal of Business Research
  • Serial Year
    1995
  • Journal title
    Journal of Business Research
  • Record number

    154103

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154103