مرکز منطقه ای اطلاع رساني علوم و فناوري - Print advertising at the component level : A cross-cultural comparison of the United States and Japan

Title of article :

Print advertising at the component level : A cross-cultural comparison of the United States and Japan

Author/Authors :

Rajshekhar G. Javalgi، نويسنده , , Bob D. Cutler، نويسنده , , Naresh K. Malhotra، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1995

Pages :

From page :

117

To page :

124

Journal title :

Journal of Business Research

Serial Year :

1995

Journal title :

Journal of Business Research

Record number :

154110

Link To Document :