مرکز منطقه ای اطلاع رساني علوم و فناوري - Does an absence of brand equity generalize across product classes?

Title of article :

Does an absence of brand equity generalize across product classes?

Author/Authors :

David C. Bello، نويسنده , , Morris B. Holbrook، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1995

Pages :

From page :

125

To page :

131

Journal title :

Journal of Business Research

Serial Year :

1995

Journal title :

Journal of Business Research

Record number :

154111

Link To Document :