Title of article
Does an absence of brand equity generalize across product classes?
Author/Authors
David C. Bello، نويسنده , , Morris B. Holbrook، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1995
Pages
7
From page
125
To page
131
Journal title
Journal of Business Research
Serial Year
1995
Journal title
Journal of Business Research
Record number
154111
Link To Document