Title of article
Top-down versus bottom-up sales tactics effects on the presentation of a product line
Author/Authors
Casey L. Donoho، نويسنده , , Michael J. Swenson، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
11
From page
51
To page
61
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154171
Link To Document