مرکز منطقه ای اطلاع رساني علوم و فناوري - Top-down versus bottom-up sales tactics effects on the presentation of a product line

Title of article :

Top-down versus bottom-up sales tactics effects on the presentation of a product line

Author/Authors :

Casey L. Donoho، نويسنده , , Michael J. Swenson، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

To page :

Journal title :

Journal of Business Research

Serial Year :

1996

Journal title :

Journal of Business Research

Record number :

154171

Link To Document :