Title of article :
Symbolic role of animals in print advertising: Content analysis and conceptual development
Author/Authors :
Nancy E. Spears، نويسنده , , John C. Mowen، نويسنده , , Goutam Chakraborty، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Pages :
9
From page :
87
To page :
95
Journal title :
Journal of Business Research
Serial Year :
1996
Journal title :
Journal of Business Research
Record number :
154174
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154174
