Title of article
Lost and found: The information-processing model of advertising effectiveness
Author/Authors
Marc Scholten، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
8
From page
97
To page
104
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154175
Link To Document