Title of article
Ad-evoked feelings: Structure and impact on Aad and recall
Author/Authors
Rik G. M. Pieters، نويسنده , , Marianne de Klerk-Warmerdam، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
10
From page
105
To page
114
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154176
Link To Document