مرکز منطقه ای اطلاع رساني علوم و فناوري - Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice

Title of article :

Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice

Author/Authors :

Manoj Hastak، نويسنده , , Anusree Mitra، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

121

To page :

126

Journal title :

Journal of Business Research

Serial Year :

1996

Journal title :

Journal of Business Research

Record number :

154178

Link To Document :