Title of article
Integrated marketing communications and the evolution of marketing thought
Author/Authors
James G. Hutton، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
8
From page
155
To page
162
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154182
Link To Document