مرکز منطقه ای اطلاع رساني علوم و فناوري - Advertising trends: Innovation and the process of creative destruction

Title of article :

Advertising trends: Innovation and the process of creative destruction

Author/Authors :

George M. Zinkhan، نويسنده , , Richard T. Watson، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

163

To page :

171

Journal title :

Journal of Business Research

Serial Year :

1996

Journal title :

Journal of Business Research

Record number :

154183

Link To Document :