Title of article
Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship
Author/Authors
Fred Beard، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
9
From page
207
To page
215
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154188
Link To Document