Title of article :
Exploring decision-making approaches and responsibility for developing marketing communications strategy
Author/Authors :
Joseph E. Phelps، نويسنده , , Thomas E. Harris، نويسنده , , Edward Johnson، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Pages :
7
From page :
217
To page :
223
Journal title :
Journal of Business Research
Serial Year :
1996
Journal title :
Journal of Business Research
Record number :
154189
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154189
