مرکز منطقه ای اطلاع رساني علوم و فناوري - Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies

Title of article :

Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies

Author/Authors :

Saviour L. S. Nwachukwu، نويسنده , , Scott J. Vitell Jr.، نويسنده , , Faye W. Gilbert، نويسنده , , James H. Barnes، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1997

Pages :

From page :

107

To page :

118

Journal title :

Journal of Business Research

Serial Year :

1997

Journal title :

Journal of Business Research

Record number :

154224

Link To Document :