Title of article
Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions
Author/Authors
V. Kumar Murty، نويسنده , , Arun Pereira، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1997
Pages
13
From page
1
To page
13
Journal title
Journal of Business Research
Serial Year
1997
Journal title
Journal of Business Research
Record number
154237
Link To Document