مرکز منطقه ای اطلاع رساني علوم و فناوري - Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions

Title of article :

Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions

Author/Authors :

V. Kumar Murty، نويسنده , , Arun Pereira، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1997

Pages :

From page :

To page :

Journal title :

Journal of Business Research

Serial Year :

1997

Journal title :

Journal of Business Research

Record number :

154237

Link To Document :