مرکز منطقه ای اطلاع رساني علوم و فناوري - The Internet as a Micro Marketing Tool: Targeting Consumers through Preferences Revealed in Music Newsgroup Usage

Title of article :

The Internet as a Micro Marketing Tool: Targeting Consumers through Preferences Revealed in Music Newsgroup Usage

Author/Authors :

Eugene Sivadas، نويسنده , , Rajdeep Grewal، نويسنده , , James Kellaris، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1998

Pages :

From page :

179

To page :

186

Journal title :

Journal of Business Research

Serial Year :

1998

Journal title :

Journal of Business Research

Record number :

154273

Link To Document :