• Title of article

    The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad

  • Author/Authors

    Pierre R. Berthon، نويسنده , , Leyland F. Pitt، نويسنده , , Michael H. Morris، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1998
  • Pages
    14
  • From page
    25
  • To page
    38
  • Journal title
    Journal of Business Research
  • Serial Year
    1998
  • Journal title
    Journal of Business Research
  • Record number

    154282