مرکز منطقه ای اطلاع رساني علوم و فناوري - Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization

Title of article :

Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization

Author/Authors :

Günther Botschen، نويسنده , , Andrea Hemetsberger، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1998

Pages :

From page :

151

To page :

159

Journal title :

Journal of Business Research

Serial Year :

1998

Journal title :

Journal of Business Research

Record number :

154293

Link To Document :