Title of article
Convergent, Contrasting, and Country-Specific Attitudes toward Television Advertising in Germany and the United States
Author/Authors
Terrence H. Witkowski، نويسنده , , Joachim Kellner، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
8
From page
167
To page
174
Journal title
Journal of Business Research
Serial Year
1998
Journal title
Journal of Business Research
Record number
154295
Link To Document