مرکز منطقه ای اطلاع رساني علوم و فناوري - Convergent, Contrasting, and Country-Specific Attitudes toward Television Advertising in Germany and the United States

Title of article :

Convergent, Contrasting, and Country-Specific Attitudes toward Television Advertising in Germany and the United States

Author/Authors :

Terrence H. Witkowski، نويسنده , , Joachim Kellner، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1998

Pages :

From page :

167

To page :

174

Journal title :

Journal of Business Research

Serial Year :

1998

Journal title :

Journal of Business Research

Record number :

154295

Link To Document :