مرکز منطقه ای اطلاع رساني علوم و فناوري - Measuring the Appraisal of Ad-Based Affect with Ad Promises

Title of article :

Measuring the Appraisal of Ad-Based Affect with Ad Promises

Author/Authors :

Mark Peterson، نويسنده , , Naresh K. Malhorta، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1998

Pages :

From page :

227

To page :

239

Journal title :

Journal of Business Research

Serial Year :

1998

Journal title :

Journal of Business Research

Record number :

154300

Link To Document :