Title of article
Measuring the Appraisal of Ad-Based Affect with Ad Promises
Author/Authors
Mark Peterson، نويسنده , , Naresh K. Malhorta، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
13
From page
227
To page
239
Journal title
Journal of Business Research
Serial Year
1998
Journal title
Journal of Business Research
Record number
154300
Link To Document