Title of article
Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality
Author/Authors
Larry D. Compeau، نويسنده , , Dhruv Grewal، نويسنده , , Kent B. Monroe، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
14
From page
295
To page
308
Journal title
Journal of Business Research
Serial Year
1998
Journal title
Journal of Business Research
Record number
154306
Link To Document