مرکز منطقه ای اطلاع رساني علوم و فناوري - Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality

Title of article :

Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality

Author/Authors :

Larry D. Compeau، نويسنده , , Dhruv Grewal، نويسنده , , Kent B. Monroe، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1998

Pages :

From page :

295

To page :

308

Journal title :

Journal of Business Research

Serial Year :

1998

Journal title :

Journal of Business Research

Record number :

154306

Link To Document :