مرکز منطقه ای اطلاع رساني علوم و فناوري - Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers

Title of article :

Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers

Author/Authors :

Kalpesh Kaushik Desai، نويسنده , , Vijay Mahajan، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1998

Pages :

From page :

309

To page :

324

Journal title :

Journal of Business Research

Serial Year :

1998

Journal title :

Journal of Business Research

Record number :

154307

Link To Document :