• Title of article

    Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images: A Diagnostic Tool for Corrective Action

  • Author/Authors

    A. Coskun Samli، نويسنده , , J. Patrick Kelly، نويسنده , , H. Keith Hunt، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1998
  • Pages
    12
  • From page
    27
  • To page
    38
  • Journal title
    Journal of Business Research
  • Serial Year
    1998
  • Journal title
    Journal of Business Research
  • Record number

    154310