Title of article :
Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images: A Diagnostic Tool for Corrective Action
Author/Authors :
A. Coskun Samli، نويسنده , , J. Patrick Kelly، نويسنده , , H. Keith Hunt، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1998
Pages :
12
From page :
27
To page :
38
Journal title :
Journal of Business Research
Serial Year :
1998
Journal title :
Journal of Business Research
Record number :
154310
Link To Document :
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