مرکز منطقه ای اطلاع رساني علوم و فناوري - Markets and Constituencies: An Alternative View of the Marketing Concept

Title of article :

Markets and Constituencies: An Alternative View of the Marketing Concept

Author/Authors :

Kathryn M. Kimery، نويسنده , , Shelley M. Rinehart، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1998

Pages :

From page :

117

To page :

124

Journal title :

Journal of Business Research

Serial Year :

1998

Journal title :

Journal of Business Research

Record number :

154317

Link To Document :