مرکز منطقه ای اطلاع رساني علوم و فناوري - Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand

Title of article :

Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand

Author/Authors :

Keith S. Coulter، نويسنده , , Girish Punj، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1999

Pages :

From page :

To page :

Journal title :

Journal of Business Research

Serial Year :

1999

Journal title :

Journal of Business Research

Record number :

154349

Link To Document :