Title of article
Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry: Clients’ Perception
Author/Authors
Line Ricard، نويسنده , , Jean Perrien، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1999
Pages
11
From page
199
To page
209
Journal title
Journal of Business Research
Serial Year
1999
Journal title
Journal of Business Research
Record number
154362
Link To Document