مرکز منطقه ای اطلاع رساني علوم و فناوري - Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy

Title of article :

Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy

Author/Authors :

Robert M. Morgan، نويسنده , , Shelby Hunt، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1999

Pages :

From page :

281

To page :

290

Journal title :

Journal of Business Research

Serial Year :

1999

Journal title :

Journal of Business Research

Record number :

154396

Link To Document :