• Title of article

    Representation of Numerical and Verbal Product Information in Consumer Memory

  • Author/Authors

    Terry L. Childers، نويسنده , , Madhubalan Viswanathan، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2000
  • Pages
    12
  • From page
    109
  • To page
    120
  • Journal title
    Journal of Business Research
  • Serial Year
    2000
  • Journal title
    Journal of Business Research
  • Record number

    154410