• Title of article

    Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication

  • Author/Authors

    Emma K. Macdonald، نويسنده , , Byron M. Sharp، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2000
  • Pages
    11
  • From page
    5
  • To page
    15
  • Journal title
    Journal of Business Research
  • Serial Year
    2000
  • Journal title
    Journal of Business Research
  • Record number

    154422