Title of article
When the Product is Complex, Does the Advertisementʹs Conclusion Matter?
Author/Authors
Michael Ahearne، نويسنده , , Thomas Gruen، نويسنده , , M. Kim Saxton، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
8
From page
55
To page
62
Journal title
Journal of Business Research
Serial Year
2000
Journal title
Journal of Business Research
Record number
154427
Link To Document