مرکز منطقه ای اطلاع رساني علوم و فناوري - Religious Symbols as Peripheral Cues in Advertising: A Replication of the Elaboration Likelihood Model

Title of article :

Religious Symbols as Peripheral Cues in Advertising: A Replication of the Elaboration Likelihood Model

Author/Authors :

Michael J. Dotson، نويسنده , , Eva M. Hyatt، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2000

Pages :

From page :

To page :

Journal title :

Journal of Business Research

Serial Year :

2000

Journal title :

Journal of Business Research

Record number :

154428

Link To Document :