• Title of article

    Religious Symbols as Peripheral Cues in Advertising: A Replication of the Elaboration Likelihood Model

  • Author/Authors

    Michael J. Dotson، نويسنده , , Eva M. Hyatt، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2000
  • Pages
    6
  • From page
    63
  • To page
    68
  • Journal title
    Journal of Business Research
  • Serial Year
    2000
  • Journal title
    Journal of Business Research
  • Record number

    154428