Title of article
Advertised Reference Price Effects on Consumer Price Estimates, Value Perception, and Search Intention
Author/Authors
Bruce L. Alford، نويسنده , , Brian T. Engelland، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
8
From page
93
To page
100
Journal title
Journal of Business Research
Serial Year
2000
Journal title
Journal of Business Research
Record number
154432
Link To Document