Title of article
A Brandʹs Advertising and Promotion Allocation Strategy: The Role of the Manufacturerʹs Relationship with Distributors as Moderated by Relative Market Share
Author/Authors
Kenneth Anselmi، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
10
From page
113
To page
122
Journal title
Journal of Business Research
Serial Year
2000
Journal title
Journal of Business Research
Record number
154434
Link To Document