Title of article
Marketing of a Financial Innovation Commercial Use of the Euro by European Companies Prior to Mandatory Adoption
Author/Authors
Yvonne M. van Everdingen، نويسنده , , Gary J. Bamossy، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
11
From page
123
To page
133
Journal title
Journal of Business Research
Serial Year
2000
Journal title
Journal of Business Research
Record number
154435
Link To Document