• Title of article

    Does Customer Interaction Enhance New Product Success?

  • Author/Authors

    Kjell E. Gruner، نويسنده , , Christian Homburg، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2000
  • Pages
    14
  • From page
    1
  • To page
    14
  • Journal title
    Journal of Business Research
  • Serial Year
    2000
  • Journal title
    Journal of Business Research
  • Record number

    154451