مرکز منطقه ای اطلاع رساني علوم و فناوري - The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands

Title of article :

The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands

Author/Authors :

Maureen Morrin، نويسنده , , S. Ratneshwar، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2000

Pages :

From page :

157

To page :

165

Journal title :

Journal of Business Research

Serial Year :

2000

Journal title :

Journal of Business Research

Record number :

154465

Link To Document :